About

I design complex product surfaces and ship them in code.

I'm Paulo Freitas — a product designer who works at the intersection of AI/SaaS, visual craft, and production UI. I ship for startups today; before that I led design at XIX3D for global clients including Audi, Samsung, 3M, Ford, Sony + Honda, and Costco.

I also build my own tools when the market gap is obvious — like Frameline — and run DUDESIGN as an independent product design partner for AI startups.

I'm looking for Product Designer — AI/SaaS roles in the US. I work best with PM and Engineering when the bet is clear but the surface is hard — complex B2B, agent UX, or dev-facing products that need to ship in code, not slide decks.