PAULO FREITASProduct Designer + Engineer

3M FILMS • AUTOMOTIVE RETAIL • 2024

3D software product design for the showroom floor

3M Zeno kiosk — 3D wrap visualizer on shop-floor hardware
Role
Product Designer
Timeline
2023 – 2025
Team
xix3D
Skills
Product UX for hardware + software, Dealer and sales enablement systems, Brand and go-to-market as one system

Proof

Product surfaces

Zeno siteThe kiosk needed a public face — 'your new differentiator' for shops considering the hardware.
Dealer portal / sales academyTraining modules, new-product drops, and shop tools in the same portal as the kiosk.
Companion mobileGetting started, kiosk, tutorials, training — login into the same stack off the floor.

On the floor

Kiosk hardwareTwo Zeno units — the software had to look like it belonged on this object.
Film visualizationCGI that sells the film, not just the UI — Porsche GT3 RS in the bay.
Fleet wrapScience. Applied to Life. — commercial wrap as a sales proof, not a stock photo.

Rollout

Go-to-market decksPWF, 2080, swatches, shop counts — one visual system for internal and dealer sell-in.
Dealer map700 Pro Shops, 850 kiosks — the rollout was a network, not a pilot.
Sales enablementVisibility into dealer growth so 3M, trainers, and reps could actually run the program.

Problem

3M needed more than a kiosk. They needed a complete retail experience that would let shop owners visualize wraps in 3D, train their teams on new products, and close bigger jobs on the spot. The challenge was designing a system that worked across every touchpoint — from the physical kiosk hardware to the dealer portal, sales training academy, and go-to-market materials — all under one cohesive brand experience built from scratch.

Process

I designed Zeno as the flagship retail product: kiosk visualization first, then the dealer portal and academy so the same shops could learn new films and run the hardware.

Go-to-market — decks, dealer maps, fleet CGI — used the same identity so rollout didn't look like a different company from the tool on the floor.

Outcome

Zeno rolled out as 3M's flagship retail stack — kiosk UI, dealer portal, sales academy, and companion mobile — with one visual system from the shop floor through GTM decks and dealer maps.

The network target was 700 Pro Shops and 850 kiosks; the design job was making visualization, training, and sell-in feel like one product so shops could close bigger wrap jobs on the spot.

My role

Owned

  • Zeno kiosk UI — 3D wrap visualization on shop-floor hardware
  • Dealer portal and sales training academy
  • Companion mobile: tutorials, best practices, and login into the kiosk stack
  • Rollout system: decks, maps, email, and collateral under one 3M × Zeno identity

Did not own

  • Kiosk hardware manufacturing
  • 3M film chemistry and product SKUs
  • Dealer franchise contracts

Collaborators: xix3D, 3M Films

Key decisions

Decision 1

A kiosk vs. a retail system

Chose: Hardware, dealer portal, academy, and GTM as one product — so shops can visualize, train, and close on the same brand.

Rejected: A standalone wrap visualizer. Without training and dealer tools, the kiosk becomes a demo that doesn't sell film.

Decision 2

Shop-floor craft vs. generic digital signage

Chose: Premium, 3M-red cinematic UI that makes vinyl feel expensive on the hardware that actually sits in the bay.

Rejected: A white enterprise dashboard on a tablet arm. It wouldn't survive next to real cars and real film rolls.