AUDI, 3M, SAMSUNG • EVENT CGI • 2024

CGI and visual identity for a landmark automotive summit

Role: Product Designer
Timeline: 2023 – 2025
Team: xix3D
Skills: CGI and motion for live events, Multi-brand visual systems, Presentation and stage craft

Proof

Studio writeup

On stage

CGI vehicle lineup for the automotive summit — Concept lineupThe open: a vehicle family in glass, not a product grid.

CGI system

CGI vehicle silhouette on red lighting — SilhouetteRed-room beat — customization as cinema, not catalog.

CGI close-up of vehicle wheel and body side — Material studyWheel and body close-up — the film and the metal had to feel OEM.

ProfileQuiet lighting, full side — a concept that can sit behind executives.

CGI close-up of vehicle front lighting — Front graphicLamp and body highlight for motion and keynote stills.

CGI vehicle interior with ambient lighting — InteriorCabin light lines — the conversation wasn't only wraps on the outside.

CGI close-up of vehicle rear lamp — Rear lampTail graphic for sequences and speaker cards.

Problem

When Audi, Samsung, and 3M came together for a high-profile automotive summit on the future of vehicle customization technology, every visual touchpoint had to reflect the weight of the brands on stage. The challenge was producing CGI, motion graphics, and event materials that felt unified across three distinct corporate identities — while positioning vehicle customization as a serious, industry-level conversation rather than a niche aftermarket topic.

Process

I built a CGI language for the room: lineup, silhouette, material, interior, lamp — then dropped those stills onto the keynote wall so the conversation and the picture were the same object.

Outcome

Delivered a complete visual system for the summit: keynote stage graphics, speaker introduction cards, promotional CGI renders, animated brand sequences, and presentation materials — all produced to broadcast quality. The work helped frame the event as a defining moment for the intersection of automotive OEMs, material science, and consumer technology.

My role

Owned

Summit CGI — vehicle concepts, lighting, and material treatments
Keynote stage graphics and speaker-environment stills
Broadcast-quality presentation and promotional renders across Audi, Samsung, and 3M

Did not own

Event production and staging logistics
Keynote content and speaker lineup
Brand legal approvals at each corporation

Collaborators: xix3D, Audi, 3M, Samsung

Key decisions

Decision 1

One visual language vs. three brand kits

Chose: A shared cinematic CGI system so the stage felt like one event — not a stitch of three corporate templates.

Rejected: Slides in each brand's deck template. It would have read as a panel, not a summit.

Decision 2

Industry-caliber CGI vs. aftermarket gloss

Chose: Quiet lighting, material close-ups, and silhouette beats that treat vehicle customization as OEM conversation.

Rejected: Loud wrap-shop hero shots. The room was Audi, Samsung, and 3M — the pictures had to hold that weight.