Paulo Freitas

Lead Product Designer · Remote

• Led AI-driven creative production across image, video, and interactive experiences, designing high-quality visuals, cinematic video, and rapid concept iterations at scale.
• Bridged creative strategy with product execution: prototyping UX flows in Figma and code, transforming concepts into testable products and marketing assets with speed and consistency.

Founder & Product Designer · Remote

• Built Frameline (frameline.ai), a design-engineering surface library for AI-era products: owned product definition, visual language, configurator UX, and full-stack implementation in React/Next.js.
• Shipped installable typed React components so teams adopt polished UI surfaces instead of default AI-product aesthetics: design-to-production code, not Figma handoffs.
• Designed and built the end-to-end product experience: component library, configurator, commerce flows, and documentation site deployed on Vercel.

Product Designer · Remote

• Primary creative partner for Fortune 500 and global automotive clients (3M, Ford, Audi, Samsung, Sony + Honda (Afeela), Costco, Spandex, and The Wrap Institute), delivering product UX, brand systems, and go-to-market assets across enterprise partnerships.
• 3M Films, Zeno Platform: Designed UI/UX for 3M's flagship retail technology product: kiosk experience, dealer portal, sales training academy, and rollout collateral deployed across dealerships.
• Ford, Wrap Program: Led creative for the automotive industry's first OEM-integrated aftermarket customization platform: vehicle configurator, Wrap Learning Academy (video + PDF guides), email flows, and dealer onboarding materials.
• Afeela (Sony + Honda): Designed the EV personalization experience: configurator UX, real-time 3D visualization, checkout/pricing flow, companion mobile app, and post-purchase delivery tracking.
• Audi / Samsung / 3M Summit: Produced CGI and presentation assets for global automotive summit launches showcasing next-generation vehicle customization technology.
• Costco, Kirkland Signature: Created automotive brand identity and packaging for Kirkland Signature products: credible specialist-grade positioning within Costco's value-first retail context.

Creative Director & Founder · São Paulo, Brazil · Remote clients globally

• Founded and led an international creative agency specializing in SaaS brand development for clients across the US, Canada, UK, Hungary, Germany, Portugal, and Spain.
• Built a distributed team delivering brand strategy, visual identity, web design, and digital marketing: scalable brand systems supporting international expansion and user acquisition.